Internal online marketing audit
Independent, constructive audit for companies already running digital marketing.
We identify performance gaps, risks, and growth opportunities with a roadmap tied to business outcomes.
Key Outcomes
- Independent assessment of performance and risks
- Clear view of CAC, LTV, and payback
- SEO and conversion funnel clarity
- Prioritised roadmap with business impact
Scope
- Channel structure and dependency
- CAC, LTV, and payback analysis
- Measurement, consent, and compliance
- SEO, content, and conversion funnel assessment
- Actionable roadmap tied to business outcomes
Deliverables
- Risk register
- Prioritised recommendations
- EBITDA impact estimates
- Improvement roadmap
We evaluate performance, risk, and scalability to identify quick wins and longer term opportunities.
Independent, unbiased perspective of what is working
Clear identification of waste and underperforming channels
Immediate opportunities for efficiency
Builds the foundation for sustainable growth
Written audit, roadmap, and review call
Everything you need to know
Can this run without disrupting the team?
Yes. The audit is designed to run with minimal impact on day to day operations. We work asynchronously, bundle requests, and require only a small amount of input from internal stakeholders. Most of the work is performed independently once we have access to the relevant platforms or reports.
How much internal involvement is needed?
Very little. A kick off conversation, access to analytics and ad platforms, and occasional clarifications are usually enough. We deliberately keep the process lightweight so teams can continue focusing on performance and delivery.
Do you provide channel level recommendations?
Yes. You receive clear, channel specific recommendations with expected impact, effort levels, and sequencing. This helps the team understand which actions should be prioritised and how changes can influence acquisition, retention, or overall efficiency.
Do you identify quick wins as well as long term improvements?
Yes. We highlight immediate opportunities that can be implemented quickly, as well as structural improvements that support sustainable growth. Both are ranked by priority so the team knows what to tackle first.
Can you review our tracking and consent setup?
Absolutely. We evaluate GA4 implementation, tag configuration, consent management, attribution setup, and any gaps that could affect data quality. This helps ensure your reporting is accurate and compliant.
Do you assess SEO and the conversion funnel?
Yes. We review search presence, technical SEO factors, content structure, site performance, and friction points across the conversion funnel. This gives a complete view of how well organic traffic and on site behaviour contribute to growth.
How actionable is the final audit?
Very actionable. The audit includes a prioritised roadmap, a risk register, and clear next steps for each improvement area. Internal teams can begin executing immediately without needing to interpret long reports.
Can the audit be repeated or used as a baseline?
Yes. Many companies use it as a recurring check on marketing health or as a baseline before entering a new growth phase. Follow up audits make it easy to track progress over time.
Unlock performance improvements with a clear plan
Get independent insights that drive efficiency and sustainable growth.
Speak with us