Fast, outside-in marketing due diligence for early decisions
Get channel clarity, benchmarks, and a concise risk/upside view without data room access—ready to drop into IC discussions in 48–72 hours.
Key Outcomes
- Early clarity on marketing health and scalability
- Independent view of risks and upside
- Benchmarks vs. competitors and category
- Ready to drop into IC discussions
What You Get
- Outside in assessment of channel dependency and digital marketing health
- Benchmarks across search, social, and SEO, including brand signals and user generated content footprint
- Red flags and upside map
- A ten to fifteen slide board ready deck with a concise read out
Why It Helps
- No data room required
- Ideal for pre LOI or early stage diligence
- Flags the major risks and opportunities fast
- Helps shape whether a deeper confirmatory DD is needed
Everything you need to know
What inputs do you need for the 48 to 72 hour screen?
We keep it simple. We only need: website URLs, target markets or countries, top three competitors, product category, and any public performance metrics you already have (press deck, investor materials, case studies). We do not require data room access, internal dashboards, or platform permissions for this level of assessment.
Does this help shape valuation early?
Yes. You get an early read on the quality and scalability of acquisition channels, the strength of brand demand, and how well the target performs relative to category norms. This helps you understand whether growth appears sustainable, whether acquisition channels seem healthy or fragile, where marketing risks could impact deal confidence, and whether a deeper confirmatory DD is justified. It does not replace full confirmatory diligence, but it gives you a grounded, independent view for early pricing conversations.
How reliable is the outside in assessment without platform access?
Surprisingly reliable. Public signals, platform transparency tools, category benchmarks, ad libraries, UGC volume, brand search patterns, and funnel behavior reveal a significant amount about marketing health when interpreted by experienced operators. This approach is designed for early-stage filtering, not final diligence.
Can we use the findings directly in our IC materials?
Yes. The screen includes a short, board-ready deck with clear findings and visual summaries. Many teams drop it directly into the early sections of their IC packs to support initial go or no-go alignment.
How disruptive is this for management?
Not disruptive at all. Because no platform access is required, the process runs entirely on your side. You decide whether or when to involve management.
Can this be upgraded to confirmatory DD later?
Yes. If you choose to proceed, the screen naturally becomes the foundation for a deeper confirmatory review. All early insights are carried over so you avoid duplication and save time.
Get clarity before committing resources
Fast, objective insights to help you make confident early-stage decisions.