Marketing Due Diligence for European Deal Teams
We give investors and operators a clear view of marketing performance, scale potential, and risk. Our work highlights channel dependencies, operational gaps, and opportunities that matter for valuation and post close planning.
We speak both digital and finance. As digital natives with deep operational experience, we translate marketing performance into financial clarity.
Trusted by investors, operators, and advisors across Europe
Marketing Due Diligence in Action
Four engagement models designed to give investors and operators clarity, speed, and confidence at every stage of the deal cycle.
48 to 72 Hour Screen (Outside-In Assessment)
A fast, outside in assessment of channel dependency, performance signals, and marketing health. Ideal for pre LOI and early stage evaluations. No data room required.
How We Run Marketing Due Diligence
Every project is led by senior marketing operators who translate channel data, CAC and payback, and operational quality into a clear view of risk and EBITDA upside for deal teams.
Marketing Due Diligence Workflow
Structured for deal speed and depth, from initial thesis alignment to IC ready outputs and post close options.
Engagement Lead
Senior marketing operator with deal experience
Process
Scope and thesis alignment
Data gathering, platform access or public signals
Channel, unit economics, and funnel analysis
Risk and upside synthesis for deal team
Delivery workshop and post close support options
Standard outputs include: Channel Dependency Index, Measurement and Compliance Review, CAC and Payback Clarity, Red Flags and Upside Levers.
What You Receive
Each engagement includes board ready outputs that translate digital marketing performance into financial clarity.
Channel Dependency Index
A clear view of channel concentration, platform reliance, and the real drivers of scaling risk. Designed for quick understanding at investment committee level.
Measurement & Compliance Review
A full review of tracking readiness, attribution quality, consent, and privacy. Highlights the gaps that affect reporting accuracy and compliance.
EBITDA Impact & Upside
A quantified view of EBITDA upside. Includes CAC and payback drivers, margin opportunities, and a prioritized roadmap to value creation.
Partners to Investors, Operators, and Advisors
Independent and specialized support for PE, VC, corporate development, credit investors, M&A counsel, and DD providers, who need an independent, operator grade view of digital marketing performance and risk.
We Adapt To Your Needs
Choose the support level you need. From rapid screens to full confirmatory reviews to execution ready 100 Day Plans.
Independent, operator-led marketing diligence
CapitalDue was founded by marketing operators with deep experience in digital growth, analytics, and financial impact. We serve as a trusted, independent advisor to investors and corporate decision makers. We combine the analytical rigor of a consultancy with the hands-on experience of senior performance marketing operators. Our mission is to bring clarity, credibility, and measurable value to digital marketing assessments in transactions and within companies.
Principles we follow
- Accuracy and transparency
- Analytical rigor
- Practical, financially relevant recommendations
- Confidentiality and trust
- Seamless alignment of outputs with client decks, goals, and processes